Ask Marc Barrett

MLM Pro – Online Business Development & Marketing Specialist

I was involved in some MLM research the other day and I ended up at a website that  showcased the top 500 earners in the MLM marketplace today.

Wow! I was awestruck and humbled and then really excited that I was in an industry  where this could even happen.

Top earner on the list, Brig Hart of MonaVie at a heart stopping  $980,000! Then I did  a double take and had to re-read the caption. I thought they were talking yearly  incomes, but is seems as of last report, he makes that much a month! That’s about  $12 Mil a year!

Wow, I want one! One of those runaway success trains, holy warp drive, beam me up  Scottie!

Can this be true? Can someone actually make that much money in MLM?

It got worse, or better depending on how you look at it. There were almost a dozen  Mona Vie earners who were making $280K a month or more and that was dwarfed by the  even larger list of 36 or more who we over 100K a month and an even larger list of  those over $50K a month.

I had to pour myself a stiff drink of superjuice and ponder this for a moment.

Yes Dorothy, you are not in Kansas anymore, this is the world of MLM where your  income is only a function of the size of the network you build, and there is no  limit on that.  With an aggressive comp plan (hybrid-binary, very similar to a company I recently reviewed, eXfuze)  and a runaway company, the sky, or the  universe in the case of MonaVie, is the limit.

Now before you start thinking that this is a paid endorsement for Mona Vie, I have  to tell you I would never join them, but more on that later.

That brings us to the question at hand here, what is happening with MonaVie?

Unless you have been camping in the backcountry for the last 5 years, you have  probably heard of MonaVie. You know, the company that has the sexy purple wine  bottle that holds the revered Acai berry juice.

Here is a quick Play by Play scorecard for you:

• MonaVie Product launched in 2005 by Monarch Health Sciences

• MonaVie Inc incorporates and takes over product distribution

• Recruits Brig Hart (Amway – Quixtar Diamond)

• Grows from Zero to $50 million in a few years and then goes vertical to a  Billion, all in about 5 years

• Money-Money-Money

Mona Vie is a textbook example of what I would call Mega-Viral growth. The runaway  viral growth in a network marketing company that hits a home run is what we are  all looking for in this industry.

It is that growth that creates fortunes in a  heartbeat. It is the one thing that keeps most of us in the industry year after  year even if you have yet to hit a home run. You see it around you every day as  companies enter the market and then sometimes for almost no visible reason at  all….boom!

Now of course we all have seen this in new deals that hit the market, and  sometimes fortunes are make in the first few months of a company’s life only to  many times disappear just a quickly. Leaving us with the lesson that it’s probably  better to open the bank account than to lease the Ferrari.

Then there are the Mega-Virals, the giants, the money monsters who gain traction a  2nd time after the initial flush and blast across the marketplace in a flash,  creating such a wake as they pass it’s almost like a black hole seeming at times  to pull everyone it touches into it, growing larger and larger, seeming to defy the  laws of the universe.

MonaVie had some real market magic working for it. For starters they were in a  great market segment, superjuices. These little magic berries in a bottle have  helped generate at least 4 mega viral companies in the last 10 years.

Superjuices have the advantage of being one of the few truly emotional consumable  nutritional products out there.

The product magic that helps power the growth is  because about 60% of the people who try a superjuice product actually feel a  positive benefit from its use.

Mona Vie took advantage of this and used a product driven duplication mode to  power growth. They did this by pushing product benefits and then doing some back  door recruiting by way of using “Tasting Parties” as the mainstay of their  marketing effort.

Then enter the random effect of Brig Hart joining the company and you complete the  picture. Now keep in mind here, it is a pretty rare occurrence to have a  successful Diamond distributor in Amway ever leave the fold. Amway has an  extremely strong culture. They successfully immunize their distributors against  outside influence and even the reps that never make any money rarely leave.

However Brig apparently got into a disagreement with some other Amway Diamonds and  then with the parent company itself that ended up in a lawsuit. It was this that  probably caused him to jump ship and take a sizable part of his group and go  looking for another deal.

When they joined Mona Vie, they essentially dropped probably several hundred  highly trained Amway distributors with a powerful team culture into a ground floor  perfectly  positioned superjuice company.

The rest is history, welcome to the billion dollar  club.

Now had I been open to a change a few years ago, I would have joined them, however  today at a billion I believe they are at the top of their game in the US market.

Network marketing companies who hit the mark and become a super-viral all go  through pretty much the same growth stages but once they hit about a billion in  the North American market they tend to plateau in growth. Many actually fall back  15% to 25% in volume.

Now there is still opportunity and money to be made of  course, but it’s no longer the heady go-go days of momentum where your checks go  up 35% a month.

Most of the new growth will be international.

Now if you are already locked in at  the right level which means you joined early, you have it made. Now the company  introduces more products to push more volume down the same pipeline and you can  play around in the international markets.

MonaVie is already on this path, they are branching into several new international markets and have already introduced a new energy drink in a can a la “Red Bull” and also just announced a new immune product.

For the newbe however, joining at this point can be an uphill battle.

Now the  benefit of course is that you will be joining a powerful polished distributor  culture and MonaVie’s is first rate. Because of this I think the distributor base  will hold pretty solid even as North American volume drops back a touch.

Most of  the current wash out is occurring because there were boatloads of customers who  were brought in as distributors so they could buy the product cheaper and as the  economy has fallen back, many of those have dropped autoship. This was a function  of the “Tasting Party” approach to recruiting.

So what is on the horizon for MonaVie? Once again I think they will continue to do  well and be a long term powerhouse but let’s face it you can only defy the laws of  gravity for so long.

Even the introduction of new products rarely ever triggers a 2nd momentum growth phase that they hope for.  If you recently joined or did not quite hit your income goals  yet, take a tip from what your upline is probably doing, go international.

MonaVie is opening a number of new international markets and if you work them  successfully there is a lot of money to be made.

You can successfully tap them by  incorporating online recruiting and lead generation into your business plan. If you master resources like Google Adwords, Facebook marketing, or international resume database mining, then you can tap the international markets while sitting at home.

To learn how to develop and use a marketing system that can tap both local and international markets and help you join that top earner status in MonaVie or your current company, register for the  free training below:

Sign up For the Free 7 Day Video Training Series

MonaVie Success Secrets

There are many great opportunities in the MLM world today, and regardless of the company you choose to join, it’s critically important that you learn how to market properly.

Too many people in network marketing base the success of their business on pure luck and company momentum to make it happen for them. If you truly want to be successful in this industry then take the time to learn how to successfully market you business and don’t leave your success to chance.

For free training on successful internet marketing strategies visit the website below

http://www.FirebrandNetworker.com

It was almost 20 years ago but I remember the day well, I had just been invited into the inner circle of the NuSkin elite, the distributor advisory board.

It seemed like a dream since 2 ½ years before that I had been struggling to try to learn the elusive business of network marketing and had probably quit at least 6 times in the first 6 months and then I hit my stride and became a Blue Diamond and then a Hawaiian Blue Diamond (now known as “Team Elite”) in about 30 months.

It had been a dizzying ride as the company exploded into their momentum growth curve moving from about $50 million to almost half a billion and then a billion in the blink of an eye.

It was the stuff dreams are made of, checks going up over 35% a month, your downline exploding, life was good.

Now I had been invited into the inner sanctum of the advisory board with 11 other company leaders. We sat there with the company founders Blake Rhoney and Seve Lund,  and they gave us some office memento gifts and then brought in balloons filled with helium, handed us the strings, and gave us a pin to pop them.

I think Jerry Campisi went first and “Boom” out dropped a little rolled up certificate telling you the amount of your check that month.

As we all popped the balloons and looked at the amounts in shock, they told us we had just broken all company records and had enrolled over 40,000 distributors that month alone.

Now that should have been a “yahoo” moment, I mean lets face it, things were good, very good. But in that instant I had a sinking feeling, kind of like being on the 5th day of a 7 day ship cruise and things are really getting good and then you realize that in 2 days you have to go home.

That brings us to the question at issue here, can a network marketing company or any company for that matter go straight up forever? Is there and ending point, and if there is what does that even mean in the world of network marketing?

If we are to believe the leaders in the company, that are making huge amounts of money off of their large organizations are telling you, then you would believe that “the sky’s the limit”.

Now for them, that may be true, because once you have a large stable organization you are pretty well locked in, but what about the newbie? The distributor that is just joining a billion dollar company today, what does it mean for them?

My MLM reverie was brought about because the other day someone called to prospect me into NuSkin.

Now they obviously did not know that I had already been in NuSkin, and that I had retired from active involvement years ago and had given my interest in the distributorship to my kids, but it brought up a good question because in today’s depressing business markets all network marketing companies, even the old giants are seeing renewed growth.

There has been a lot of buzz in the industry in the last few months about NuSkin! They are after all taking another run at the golden gauntlet, or should we call it the golden ceiling of MLM companies?

Its somewhere around a billion dollars a year in North America.

If a company hits the mark in the MLM world and knocks the cover off the ball, they go through one of those S shaped growth curves I frequently use in presentations.  I show how companies pick up speed as they grow in popularity until they hit about $50 million a year in the North American market, at which point they break through a threshold point and explode.

Then the go-go days of momentum growth where the company growth goes vertical and so do the paychecks of distributors who are well positioned.

These are the glory days in which just the sight of a FedEx truck driving down the street can make your heart start pounding like a jackhammer, and unleash a feeling of total euphoria.

(MLM companies love to showcase success by sending top reps their checks by FedEx when then get over $5000 a month or so) .

Then it happens! Bam!

You hit the inevitable Golden ceiling of network marketing when the company hits about a billion dollars in volume. The company growth, at least in the North American market starts to slow and then plateau. From there most companies fall back about 15% to 25% in overall volume and then kind of sit there at billion or so.

Not a bad neighborhood really, and if you were one of the lucky distributors who were well positioned, this is your MLM pink slip, your retirement notice. You worked hard, go cash those checks and travel or something, or maybe take up a hobby.

In the MLM world of yesterday, you had 4 options at that point.

• Retire and cash your checks: Stay in the game just enough to make your appearances at conventions and rally’s, and talk about the good old days with other fortunate people in your group.

• Cash your check and move on: If you were not making enough when it stopped, or if your passion is just the excitement of building, then go off and find a newer version of your old company. You must of course leave your downline alone or the company will cut off your check.

• Go International: Buy a copy of Rosetta Stone and start studying those foreign languages. The action will now be mostly be international as the company expands into market after market, and you have the opportunity to feel the joy again as you position for momentum growth in each of those markets. Now the problem is you are pretty much going to have to move there, so pick somewhere nice like Thailand or Australia.

• Keep Building: Then there are the die hards! They just don’t know when to stop. They keep building and pushing harder waiting for the 2nd momentum spurt, you know the one that takes the company to $5 billion. The problem here is that there are extremely few examples of this ever happening.

In the market today, lets face it, things are a little different, and of course part of the fallacy of all business or financial forecasting is using the past to predict the future. It works sometimes, and sometimes not.

Lets examine today’s market. First, lets face it the economy is not good, and record numbers of people are literally being forced into re inventing themselves, and into self employment. Also network marketing is much more accepted today than it was even several years ago.

Second, there are companies who have broken the golden ceiling such as Amway, who is somewhere around $8 billion in worldwide revenue. However I do believe most of that is international.

In all fairness to NuSkin, if anyone can do it they probably can.

Having worked for several MLM’s,  I would have to say that NuSkin stands out head and shoulders above them, they are a class A+ operation. They constantly have been able to reinvent themselves over the years but most of the true growth has been international.

However in the past they have tried to push continued growth in North America by creating separate divisions, that distributors pretty much pitched as separate companies. There are been a long line of these: IDN, QIQ Connections, Big Planet, Pharmanex, Pharmanex Medical, and Photomax.

Each of these divisions did do well initially but then seemed to hit the wall in continued growth. However, it may be that the product types they used for the divisions were part of the problem here.

Standard nutritional supplements are not emotional products, lets face it no one every took a vitamin pill, no matter how high quality and woke up the next morning and said “ Wow do I feel good”.

Technology products such as Big Planet has are even worse, there is no emotional attachment at all with these products and if there is, the love affair is short.

In building with those product types your organization can become a revolving door after a few years as distributors cycle from business builders, to product users, to gone.

However this time may be different, this time they are cycling back to their original product line Skin Care and Anti Aging.

In my book skin care being a visual, emotional, consumable product is probably one of the best of not the best product type you have have in a Network Marketing company, as long as the company does not have a culture that excludes men. If you do, then you eliminate half of your target market for distributors, not a good move.

NuSkin was always unique in that respect. I would estimate half of the distributors, even in the old days were men, most other skin care companies have not been able to achieve that type of culture.

Well it will be interesting to watch, NuSkin has their guns loaded this time. They have a lot of excitement going with the “Galvanic Spa” and they are rolling out yet another exclusive product, “Ageloc” that they are rallying the troops around. They have even motivated many of the retired leaders who were already making crazy amounts of money to get back in the game.

One note of caution here, NuSkin’s comp plan pays big bucks, but can be harder than most. If you truly want to be successful, develop an effective marketing system and plan on bringing in at least 6 to 8 reps per month.

To learn how to develop and use a marketing approaches that can tap both local and international markets and help you join that top earner status in NuSkin or your current company, register for free marketing tips and my Free 7 Day Video Training Course below:

Marc Barrett’s Marketing Updates

There are many great opportunities in the MLM world today, and regardless of the company you choose to join, it’s critically important that you learn how to market properly. Too many people in network marketing base the success of their business on pure luck and company momentum to make it happen for them. If you truly want to be successful in this industry then take the time to learn how to successfully market you business and don’t leave your success to chance.

For free training on successful internet marketing strategies visit

Sign up For the Free 7 Day Video Training Series

www.NuskinSuccessSecrets.com

Once you have been in the MLM industry for a few years you almost get immune to the constant parade of new “Hot” deals that seem to flow through the marketplace.

For someone just entering the MLM world it can be very distracting. You know how it is, first you agonize over making the dread decision to actually do “MLM” and hope no one you know actually finds out, but then once you are in and trying to learn this new system the other deals start to flood in.

Its almost like someone put a little ad in the newspaper telling everyone that you are now an MLM’er and now all your friends you were too embarrassed to even put on your warm market list are hitting you up with the greatest deal of the week.

Your upline tells you to just “focus” and “put the blinders on” and “don’t get distracted” and after a while it passes when we realize its like everything else in life, the grass always seems greener over there.

For those who don’t focus they join the other “MLM Junkies” destined to jump from deal to deal knowing full well that success lurks in the next one.

Top earning professionals in this industry don’t usually get distracted, once they are committed to a deal you usually can’t get their attention unless a real game changer enters the marketplace.

Now that the stage is set lets talk about one of those potential “Game Changers”, TVI Express.

Since I am heavily into online marketing and lead generation using keyword advertising, I can always see where the traffic is. The rumblings of the emerging deal. That’s how I came across TVI. There was a huge increase in lead flow for people wanting to learn online marketing coming from this company keyword starting in about October of this year. I reviewed the company website did not see anything exceptional and that was that.

Then I got a call from Greg, a new distributor for TVI who had been with them for about 2 1/2 months and he wanted my help in online marketing. We discussed the company at some length and then I asked him how it was going for him so far.

That’s when he dropped the bomb!

He said he had made a rather staggering amount in just the last 2 months. Now I have been in the industry for over 22 years and have seen it all but I have to admit the amount he mentioned in such a short time period shocked me.

Here are the results of my in depth review of this new company.

TVI Express is basically a travel club that launched their business model in January of 2009 in Asia.

Now lets face it, travel is a sexy product, people love the idea of being on vacation and you combine that with making money and you’ve got something.

Now travel deals have been around the MLM world for a long time, and they always seem to do well for a while but then kind of loose steam after a while. The most recent success story YTB (Your Travel Biz) smoked for a while but recently seems to have hit the wall on growth.

Here is the result of my 4 step critical analysis on TVI express.

Product
Most travel deals use the “Be a travel agent” business model but this is more of a club. The base product is a Travel Voucher that is good for a free 7 day/6 night stay for 2 people at any of hundreds of 3 to 5 star resorts around the world.

The voucher also includes companion airfare. The base price on this from the company is $250 US and this is in fact what you receive when you sign up to be a distributor for $250

It may actually cost you $275 or $300 depending on if you buy a voucher from your upline to sign up or use the international money transfer service to pay the company. The voucher route is better.

Once you are a distributor you can also purchase more of these “Vouchers” in your back office and sell them to customers.

Once you are a distributor you also have access to travel discounts through their channel partners on everything from Rental Cars to Ship Cruises though your back office.

No Autoship
One of the attractive things to many people is that once you have paid your distributor fee there are no required monthly purchases to stay active. This is a great selling feature but may be an “Achilles heel” for them in the future.

Company
Their original home office was in the UK and according to their website they are backed by a prestigious UK financial group. Their current home office appears to be in Cyprus although they do still have offices and customer support phone numbers in the UK. Apart from that there’s not much more info on the company. They are currently operating in 150 countries world wide.

Ground Floor
Since they launched in Asia in January of 2009 and in the US in late summer, you can’t get much more ground floor than that but boy have they grown! It seems they amassed almost 200,000 distributors in Asia before they even hit the US and they are now growing like gangbusters in the US.

Compensation
I usually never look too much to a company’s comp plan since MLM comp plans are all profitable, but this one, because of the aggressive nature of the payment structure bears a closer look.

The basic difference is that TVI uses a Matrix comp plan rather than a standard residual. In MLM most companies will pay you a small amount or residual on downline activity multiple levels deep in your organization. This means that you get a small amount off of the people in your group. These small amounts don’t amount to much in the early days but as your organization grows all those small bits end up being a substantial paycheck once your organization gets large.

With this Matrix the difference is that you don’t get paid when you sponsor someone or even when volume occurs in your organization. The money that would go to pay all those small commissions is held and then paid out when you hit a threshold point.

There are 2 of these points in TVI, one is at $500 and one is at $10,000

Here is how it works. There are 2 matrices, picture them as a lower one called the Traveler Board and an upper one called the Express Board.

The structure of the matrix is similar to what you see in a standard MLM unilevel example. One position at the top, two below that, four below that and eight below that. The difference with a matrix is that when you start you enter the lower level which has 8 positions for new reps and once that level is full the level splits and shifts up to the 4 level. When the eight level fills again it shifts up again pushing all positions above it higher.

The person in the top position graduates from the lower board triggers the threshold $500 commission and graduates to the upper matrix called the Express board. The process is then repeated each of the levels shifting up until a distributor graduates from the top position receiving a $10,000 commission and $5000 in travel benefits.

The distributor position then re enters the lower level of the top matrix and can revolve through it again and again each time earning $15,000 in total compensation.

Movement through the matrix can be speeded up by being either Partially Qualified (having sponsored 1 person) or Fully Qualified (having sponsored 2 people). These take precedence over anyone who is unqualified (has sponsored no one)

The big bucks are made by having more than one position, which the company allows. That way in the time to transit the matrix rather than making a $10,000 payment the distributor would make multiples of that as one position followed the others out.

There are also residual payments made to those who have graduated from the top matrix and they can range anywhere from 5% to 10% depending on how many of your reps you have helped graduate from the Express board.

Commentary

Very interesting MLM to say the least. The main appeal is obviously the income potential and it seems that an average rep can get to the bigger dollars much quicker than in a traditional MLM.

Their entry into the market has caused an un-level playing field and as a result has drawn fire from many in the MLM industry claiming it is not a legit deal.

I can only smile as I remember an attorney general from some state on TV claiming that one of my previous MLM companies was a pyramid scam and then ten years later the company was publicly traded on the New York Stock exchange. Its funny how quickly perceptions can change.

In all fairness to this review, I have to say it does look to good to be true but that does not mean its not. TVI Express has an actual product that has value and they pay their commissions.

It will be most interesting to watch where they go in the future. 

One warning here is that many times Matrix comp plans are sold by telling the prospect that they only have to sponsor 1 or 2 people and and then the spillover from upline will take care of all the rest.

Don’t bet the ranch on this approach! Its true that all you need to do to be fully qualified is to sponsor 2 people but I never recommend leaving your success to chance or the good intentions of others.

If you want to be successful in any MLM you need to learn how to effectively market the opportunity so you can plan on bringing several new reps in each month. Its the same with TVI.  TVI Success Secrets

To learn how to develop and use a marketing approaches that can quickly tap both local and international markets and help you join that top earner status in TVI or your current company, register for free marketing tips & Free 7 Day Video Training Course below:

Sign up For the Free 7 Day Video Training Series

Marc Barrett’s Marketing Updates

For a free training on  how to use powerful online marketing strategies to power your success go to

www.FirebrandNetworker.com

and learn how to dominate the market for your MLM.

I remember it well, it was just another day in paradise as I sat in my home office in beautiful Miami, Florida and pondered what exactly had gone wrong with the MLM business that I had joined less than 6 months ago.

We all begin our journey into the world of MLM in different ways but the one common thread is that at some point a friend, business associate, or many times a total stranger showed us the light financial freedom shining through the mist of our otherwise humdrum daily life. They had brought us the deal.

I know that for many people all it takes is one look at a photocopied check or a 3 way call with the upline to have us sharing the vision. Many times its just such an exciting product that we have one of those “WOW” moments, a shiver goes up our spine and we can clearly feel the steering wheel of the new Ferrari in our hands.

That was the essence of the company I had joined less than 6 months ago and yet I had just put the brakes on, parked the Ferrari and walked away.

I more than anyone else, a 22 year veteran of the MLM industry, a million dollar yearly income earner, should have known better. I have a pretty structured set of review guidelines that I always use when evaluating a new company, but rather than applying them to this company, the “WOW” of the product was so strong not only could I feel the Ferrari I could even smell the leather!

The other factor was that it had been brought to me by another seasoned veteran of MLM whom I had known for years, whom I had worked with in a previous company, and I respected his judgment.

We had both done a critical analysis of the business after 6 months and both agreed that the flaws we should have seen if we had looked were there. The business judgment of the owners was flawed and even through the product was still ‘WOW”, it was so much so that many prospects just refused to believe it. The real killer was that the average usage was only about $8 dollars per distributor per month and you can’t build a successful downline on that type of volume, or if you do you can’t live on the income.

Now here was Eddie again on the phone again, less than a week or so after that, telling me he had found something incredible.

Now a newbe in the industry probably would have been so crushed from the loss of faith when the deal did not pan out, they would have crawled into a hole, vowing never to be in network marketing again!

The problem with professionals who have been around the industry for a few years and have achieved success is that we know the system works, even if sometime the companies do not.

That’s what sets the top earning professional who seems to go from success to success apart from the frustrated beginner……………. belief!

The professional also hit bad deals now and again, but they know when to stop and move on.

Now of course once you have been in the industry for a while you do develop a feel for what looks good and what doesn’t but it still amazes me how many professional networkers still jump from deal to deal without ever using some type of business review process to help pick the right deals. I guess its just my background in business that causes me to look at pretty obvious factors that others seem to gloss over.

This venture was called eXfuze and of course was brand new and just getting ready to pre-launch. He spun the tale well, the master distributor was Steve Campbell who was a 20 year industry success story. I knew Steve personally from the old days in NuSkin over 20 years ago, he was a very solid reputable guy.

The VP turned out to be non other than Paul Morris, a legend in the MLM industry with over 40 years of experience stretching all the way back to Amway.

Keith Halls another industry legend, who had actually been the CFO of NuSkin and helped take them public and was probably worth $50 million or so had even joined as a distributor.

A distributor??

Why would someone worth that much money want to join a company as a distributor?

I was intrigued. The company had $5 million in funding for the start up, had even enlisted a whole team of professional football players as investors, yada yada yada!

Then the red flag! It was a dam superjuice!      Argggh……………..!

Superjuices in MLM were about as common as BMW’s in south Florida!

Now I know more than a passing amount about nutrition (I eat handfuls of vitamins every day that scares people when I pull them out at dinner), and I knew about the early success stories in the industry such as Tathian Noni and Xango.

I had even studied the Superjuice market extensively while looking at a company called Cyberwize a few years ago when they launched a superjuice product called Tunguesta Blast (named after a meteor strike in Siberia that pretty much wiped out that whole section of the country).

I had pretty much come to the conclusion after looking at the Cyberwize product that although good, the average person was still too ignorant on the concept of superjuices (“It costs how much? For juice?) and it would be an educational sale to recruit distributors and a little slow for my taste.

But it seems that I had no other good prospects that day so I dragged out my business hat and my guidelines and started to study.

Now the four factors I believe you need to look at carefully when checking out a new opportunity are

1. Product – It all comes back to the product. Has to be a hot product in a hot market segment.
2. Company – Substantial funding and owners have to have substantial business background.
3. Key Distributors – Need to have substantial reputable key distributors and master distributor in place with proven performance in building and maintaining large organizations.
4. Ground Floor – Needs to have under 50,000 distributors in the US market.

Result

What I found impressed me, all four factors lined up pretty well, in fact very well.

Product

In the product area, I found that the functional beverage market was exploding (Gatoraid, Red Bull, Vitamin Water, etc). Superjuices was probably the fastest growing area of the nutritional market, there was a very high level of consumer awareness of specific superjuices that was not there even 36 months ago (good grief they sell Noni at Costco!), and the only companies in the MLM industry over the last 10 years to do the flag pole run up to a Billion dollars where in fact, all single product superjuice companies.

The eXfuze product held up pretty well in comparison to the competition. They changed the basic business plan of going out to find one new superjuice everyone else had missed and had gone with a combo of the top 7 well known juices and combined them into one drink using cold process extraction, kind of like a multi-vitamin of superjuices.

Company

eXfuze was founded by two brothers Rick and Don Cotton, and they have an impressive story about their fathers health and how they came to develop their product but more importantly Rick has extensive background in the network marketing industry and his brother Don a solid business background in the traditional business world that includes Microsoft and holding a CIO position for a publically traded company in the financial markets. Here was someone who might actually know how to run a business.

Initial funding to start the company was reported to be $5 million, more than enough to cover a rapidly growing company during its initial shake out and explosive growth period.

Key Distributors

Master Distributor Steve & Melin Campbell were a good choice, they were proven performers in several successful MLM companies including NuSkin, Pharmanex, Rexalll, and ilink. I talked to Steve about many of the other MLM professionals who had joined the company and I was impressed with a list of over 30+ six and seven figure yearly earners in the MLM industry had chosen to join such an early stage deal.

Ground Floor

This of course is where the rubber meets the road. There are many good MLM companies out there with great products and I truly believe that if you learn how to market properly you can be successful with any of them. However to truly generate wealth in this industry, lets face it, you need to be with a company that goes small to large with a vengeance, and you just don’t get that with a company that is already at a Billion in sales.

From what I can tell eXfuze currently has about 25,000 or so reps in the US and about 10,000 or so in Japan, and is currently at about $3 million a month in US volume which makes it pretty ground floor.

Final Analysis

Some other interesting factors were found in the compensation plan. Now I am not really big on trying to grade comp plans in MLM’s. Lets face it, there are many different versions of comp plans in the market today and people make money with them all. So I never base a company recommendation based on comp plan.

The only thing you have to be careful of is a variation of a comp plan that has not been tested in the market. With eXfuze, they used a Hybrid Binary which combines the win-win nature of the binary placement strategy with matching bonus plan based on a unilevel called the Director Check Match. Rather than try to explain it let just say we know it’s powerful because it is essentially the same comp plan that Mona Vie uses (with a slightly lower payout) and we also know that the top earner in Mona Vie made about $6 million in his 2nd year with them and it was undoubtedly the Directors Check Match that did it.

So I guess a comparison is in order here. The last major launch of a Superjuice company Mona Vie, hit $1 Billion in sales in their 5th year, so even thought there are many many superjuice companies the market almost appears to be getting even more aggressive over the years for this product segment. eXfuze distributors constantly use Mona Vie as a comparison so their eyes are definitely fixed on that same goal.

It will be interesting to see what actually happens with eXfuze, they are awash in a sea of superjuice companies which keep popping up like there is no tomorrow, but this one gives you a good gut feel.

There are many great opportunities in the MLM world today, and regardless of the company you choose to join, it’s critically important that you learn how to market properly.

To learn how to develop and use a marketing approaches that can quickly tap both local and international markets and help you join that top earner status in eXfuze or your current company, register for free marketing tips below:

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Too many people in network marketing base the success of their business on hot product, pure luck and company momentum to make it happen for them and then once they have blasted through their warm market, they are dead in the water.

If you truly want to be successful with a company like eXfuze, then you need to learn how to successfully market you business and don’t leave your success to chance.

For free training on successful internet marketing strategies you can use to dominate companies like eXfuze, visit

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