Why Your Upline Hates Online MLM Marketing

So your upline told you that  all that “Online MLM Marketing” stuff doesn’t work.

Humm…..

MLM Marketing What is it a about Online MLM Marketing and lead generation that really tends to annoy upline leaders in the world of traditional network marketing.

I am talking about those leaders in the MLM upline who are supposed to be there to support and encourage you to higher levels of performance.

I mean it seems kind of strange since if you learn a new skill like Online MLM marketing that will ultimately make you a power recruiter capable of bringing multiple new team members to the table every month, it would obviously boost their check.

So it should make them really excited right?

Wrong.

So why do they fear and hate it?

There are actually some pretty good reasons.

The biggest one  is of course that they fear what they do not know or understand.  They are a MLM leader and of course they can’t advise you on what they don’t know. I have been there also, with 23 years of MLM marketing experience I have worked with and trained a lot of distributors and I know the annoyed feeling you get when some rebellious downline veers off on a tangent with some odd ball idea.

I wrote about this in my review on Attraction Marketing. It was this same circumstance that caused me to investigate generating MLM leads through online MLM approaches using the attraction marketing model and sent me headlong down the rabbit hole into the world of Online MLM marketing.

However it’s not always just a lack of understanding that tick’s them off, there are many people who are Network Marketing leaders who actually do understand a little about Online MLM marketing and they are still negative on it.

So what’s the deal with them?

Well to put it simply they fear “evolution”.

Yes I know that statement probably did not make any sense to you. What does evolution have to do with network marketing?

Well of course I am not talking about monkeys becoming men, but rather the natural evolution of your Network Marketing business model once someone becomes involved in the world of Online MLM marketing.

Especially when it involves “funded proposals” and “affiliate marketing” as discussed in the Magnetic Sponsoring Course

Maybe evolution is not the correct word here.  It’s more like a shift in perception.

 

Online MLM Marketing – A Change Of Focus

 

You see in the world of traditional MLM marketing we go out and spend our time branding the company, the “Mother Ship” so to speak, as the end all be all of all opportunities.

If you have been in Network Marketing before you know this marketing focus well.

We position the company as the chance of a lifetime, that unique opportunity that will change your life and your finances forever, and all we have to do is recognize the sheer magnetite of the opportunity and hitch our proverbial wagons to the deal and our financial success is assured.

Wow, I really wish it was that simple but of course you know it’s not.

So let’s talk evolution

 

Online MLM Marketing – Branding

 

Once an Network Marketer becomes involved in Online MLM marketing they quickly learn that you don’t brand the company, or even lead with your MLM company, rather you brand yourself.

The Online MLM marketing focus is generic, never mentions the company, and focuses instead on giving your prospect useful tools to help them be successful in the pursuit of their MLM business with whatever company they are with.

You brand yourself as kind of a MLM marketing coach.

Now if you are brand new to Online MLM marketing and you feel your current level of skill does not qualify you as coach material, then you brand yourself as a messenger of opportunity but the opportunity here is leaning Online MLM marketing.

 

So there is a major shift in focus away from your primary Network Marketing company.

 

Now the goal of your Online MLM lead generation effort is in fact the same, you want to sponsor people into your network marketing company, but you lead with an online MLM marketing system as the front end product and market your primary MLM company as a back end product once you have developed a relationship with your prospect.

You get many more leads this way, and you become a much better recruiter for your MLM because once you have developed a relationship with your prospects, they now know you and trust you and are much more willing to listen to what you have to say about your deal.

Now as you push leads through your Online MLM marketing system you begin to generate a cash flow from your lead generation efforts by using a “funded proposal” and exposing your leads to various affiliate offers for training or tools that have to do with Online MLM marketing success.

So there you are after a few months or so generating leads and your Online MLM marketing business is throwing off a cash flow from your affiliate offers, and oh yes you are now sponsoring more people into your primary MLM company than you probably ever have before.

But wait now the real shift occurs, as you become successful you begin to realize that it’s really not the company that is the golden opportunity, the power is in the marketing.

You slowly start to realize that you could be successful with any MLM company you choose.

Now the ultimate shift occurs.

Most Online MLM marketing and lead generation systems such as My Lead System Pro  have multiple affiliate income streams built into them, and so you get checks from several companies each month.

Then one day as you are opening up your checks, it just kind of hits you……

the “Ah-Ha” moment!

You realize that your primary MLM company is really nothing more than just another affiliate income stream. True it’s probably the only one that has a residual income stream attached to it, but still its only one more business income stream that you now measure by an entirely different yardstick.

The spell is broken…..

Need an instant recap?

You see in the past all the power was vested in the network marketing company, in the deal to end all deals, we were simply the messenger of opportunity and our mission was to spread the word about this once in a lifttime……

Yada Yada Yada…..

Once you realize that the power is in your ability to bring leads and recruits to the table without ever mentioning the company and that you have the power to put them in any deal you choose…..

Well let’s just say it’s a sobering moment.

So back to the original issue.

Why does your upline hate Online MLM marketing?

Now you know, it removes the spell of control and you are no longer under their power.

Look you are an asset, a  foot soldier in the battle of financial independence.  Having an army that does not blindly follow you is a problem for a leader.

They realize that they no longer have any control over you at all. That if the company future does not play out the way you want, you can leave and have your choice of multiple other MLM opportunities, and you are going to take your group with you. Let’s face it there is no lack of companies or opportunity in the MLM universe.

This is exactly what you see with top Network Marketing leaders who build huge organizations, they are not totally dependent on any company, because the power is in their skill and they have an army behind them which they could move to any company they might choose.

The bottom line here?

Being a top recruiter gives you incredible power, it’s worth the learning curve.

And once you are on the path, take out that yardstick and start measuring.

Now one final point here, you have probably heard that evolution is a constant process, not a static event.

I will point out that this distributor mindset evolution does not necessarily stop here. It can also carry people from working with Standard MLM’s into the world of  Top Tier MLM but that is another story for another time.

Online MLM

Ready to take your MLM business and income to the next level? For a inside look at some of the powerful Online MLM marketing strategies that allowed me to sponsor over 10 reps a month and earn over $30,000 in affiliate commissions  in just a few months, check out the video on “My Lead System Pro”

Online MLM Marketing

 

Online MLM Marketing

6 Responses to “Why Your Upline Hates Online MLM Marketing”

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  1. Branding ourselves is an entirely new concept and quite honestly think it scary for many. It’s easier to hide behind the company brand.

  2. Elle Billias says:

    I think that is the real key when marketing online…Brand YOURSELF! MLM online is the way of the future whether you like it or not, though some of the offline methods still work well if you apply the principles of attraction marketing there as well … rather than the pitch everybody rule!

  3. Dr Ken says:

    Great article and continued words of wisdom and encouragement for thinking (smarter not harder) out of the box. Have an awesome week gathering the in the net. This self branding is something great. Dr Ken

  4. Ryan says:

    I loved this post- you made some great points-my favorite being that people are afraid of what they don’t understand or can’t control. However, marketing online is all about being more efficient, not getting away from the principle that make this industry work. Thanks

  5. Tim Buist says:

    Great article Marc. Your opinion is more valuable than most with your experience level. It seems there is a tug of war going on in the industry… what’s interesting to me is that first people want to escape the job world for similar reasons…then they realize that most MLMs recruit under the guise of business ownership and freedom, when usually it’s more like an independent sales rep position…aka job without benefits (I know all about that) the start ups are often wise to this, but the companies that have been around see this shift as a direct threat to their viability.

    By the way… how do you like the catalyst theme?

  6. Marc Barrett says:

    Thanks for the input Tim. It is true that most big mlm’s do tend to try to control every aspect of what a rep can do or even advertise. You just have to be creative and work around the restrictions. I am still playing around w the catalyst theme but so far I like it

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