Norwex, is a Norwegian MLM company that touts its miracle cleaning products through a network of independent distributors, is still growing and to date shows no signs of slowing down.
The company was founded in 1994 in Norway, and it has gained customers and consumers around the world, becoming popular for its unique cleaning and personal care products that have made it a household name in some communities.
Viking marketing from Norway to North America
First founded in Norway, Norwex has accumulated a following of more than 20,000 distributors, and expanded into multiple international markets including North America in 1999.
Now let’s face it, cleaning products don’t have a lot of sex appeal, but somehow these cleaning products whose main product promo seem to be that they both safe and effective, seem to have struck a cord with some in the home business industry.
MLM cleaning rags, what’s next?
Now Norwex products are not what you would expect from a MLM cleaning products company, the main thrust of the product line are the Norwex “Microfiber Cleaning Products”, which are according to the company website, an almost magical product that goes beyond “surface clean” with the innovative use of silver particles integrated into synthetic microfiber cloth.
Norwex recommends that you use the Microfiber cleaning cloths and clean using “water only” and that those silver microfibers will do a better and safer job without any chemical cleaners.
Shades of the MLM dark past, it almost sounds like the ill-fated “Laundry Ball” that was touted by an MLM company that industry legend Jim Fobair started years ago.
In that company the “laundry ball” was supposed to take the place of laundry detergent through the clever use of magnets to create an electro-static charge in the water, aligning the molecules and causing the dirt to just fall out.
Actually Norwex has one of these also, which they appropriately call a “Magnet Ball”.
Oh well I always liked the idea even through it was never really clear that it actually worked.
The second branch of the Norwex product line is comprised of Organic Personal Care Products, and of course in the personal care line they also have these silver microfiber towels and washcloths etc.
Norwex Products – Clean Your House Then Clean Your Face!
Now with the personal care products, Norwex goes beyond the cleaning rags and offers soaps and shampoo products that carry the organic and safe product focus. The literature states that they offer a modern approach to the personal care regimen that involves “deep cleaning” of the skin and that attempts to leave customers as clean as the Norwex cleaning products may leave their houses.
Norwex cleaning up after accusations
Norwex recently got the negative spotlight focused on them when the company found itself being accused of propagating a large scale scam with their products and marketing approaches. According to the accusations, Norwex was not actually selling products, but instead just sellingstarter kits for $200 dollars.
Good grief you regulators, grow up! That’s a lame claim from the 1960’s before people ever understood MLM
Norwex made the regulators happy when the company clarified that actual products were indeed being sold, and that these products were complimented with a free starter kit to enhance the sale of the products and the buyers experience in using them.
The company also said that these kits were used – alongside real products, not instead of them – to motivate sellers toward action, and to inspire them towards the types of sales that Norwex wishes for anyone venturing forward with the company. The kits were used to help foster a team attitude among sellers, and to continue growing the Norwex brand.
The company said that with these starter kits, the distributor is able to gain credibility and knowledge of the products, and they have the chance to endorse the products on their own before selling them to others. These also help the distributors to maintain their distributor status every three months, which they must do by earning at least $250 over this period.
Sounds like a sensible Norwegian way to respond. Take that your regulators!
So the big question, can you actually make money with Norwex?
Now the Norwex business model is not exactly mainstream. It is actually a throwback to the old days of the Network Marketing home party plans. However even in today’s high tech market where recruiting is done worldwide without ever meeting your prospect except to maybe view them on Skype, the home party plan is still alive and well.
Norwex Compensation Plan
Norwex Distributors can make up to a 35% commission for product sales and distributors can also earn free products once they have sponsored another distributor who sells at least $2,000 worth of products in their first 90 days. There are also bonus programs for the business builders.
Well from all appearances the company is solid, I mean it’s been around for over 18 years, and the product niche (home cleaning products) is huge and the product is unique (Silver microfibers), so I would have to say they are a pretty safe bet for a home business.
Now keep in mind that distributor cultures vary dramatically from company to company and to succeed in Norwex I am sure your upline is pretty much going to have you do the home party plan approach.
Now although I am not a personal fan of the home party plan approach to network marketing, there are a number of companies that have used it successfully over the years and many of the distributors really like the personal nature of this type of sales.
Keep in mind however that your warm market list is only going to take you so far and when you have blasted through that, unless you learn some other marketing strategies to power your Norwex business and generate new leads you are going to be out of gas.
So if your goal is to generate a big income with a company like Norwex, you are going to have to have to have a powerful marketing strategy to sponsor a lot of reps. The bottom line is of course that no matter what MLM you build you need to power your success with a lot of leads rather than relying on the remote chance that you will find a killer producer in your warm market or lurking around the grocery store.
The best way to do that in today’s market is to learn how to use the internet to leverage your business and generate leads. There are several very good MLM online marketing systems such as My Lead System Pro that can give you the boost you need to map your course to top earner status.
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