MLM Success – The Tyranny Of The Deal

mlm successThe phone rang and it was yet another hopeful Network Marketer courting MLM success, calling to tell me about the next game changer to enter the MLM universe.

Well for Network Marketing Professionals who have been around the game for a while, we have all heard it so many times it just kind of seems like business as usual. We get the call and listen to the short rapport building niceties, and then onto the pitch.

It is of course the deal of the century, the next mega-viral hyper-growth company in the raw.

A Pre-launch? No this is better, this is the pre-pre launch, or soft launch, or private launch only shown to key leaders.

Over the months and years, the deals stream on and on in a seemingly endless succession, all absolutely guaranteed to make you rich and famous, but of course you have to act now while there is still time.

Now before you get the idea that I am dumping on the Network Marketing industry here, let me assure you I am not.

I am a 7 figure earner in the Network Marketing Industry and I have lived the MLM success stories and also of course the failures.

I love this industry and the way it can empower the individual to take control of their financial destiny and develop the income and lifestyle we all deserve.

However there are just some things about the Network Marketing industry that just rub me the wrong way. Every industry has its seedy underbelly and MLM is no different and I hate to see people chasing an illusion.

So the question of the hour is, are the deals driving us or are we driving the deals. I mean it’s kind of like the chicken and the egg discussion.


The Critical Elements Of MLM Success

Is the deal the critical element that drives MLM success in the marketplace, or is it the involvement of the hard driving business builders that actually delivers success to the deal.

Which is actually the critical factor?

If we are to believe the caller who breathlessly tells us in hushed tones, of the legendary Network Marketing leaders who are uniting to drive the deal (it’s kind of funny that usually I don’t remember ever hearing of any of these people in the industry before).

Now I know the standard thought process in the industry is that MLM success is a function of the unique opportunity, the once in a lifetime chance, the mega viral hyper-growth company that drives the MLM success curve, and all we have to do is to hitch our collective wagons to the next rising star and our financial future is secure.

But is it?

MLM Success –  The Tyranny Of The Deal

I refer to this as “The Tyranny of the Deal”, the belief that it’s the once in a lifetime opportunities that we stumble across as we search for MLM success and financial freedom that makes or breaks our financial lives.

That if we are bright enough to recognize opportunity when we see it, then we become one of the fortunate few.

Humm… if that were true then how come we have all joined those companies and we have many times still hit the wall?

Well I used to be in that camp, I have sold the benefits and the urgency of ground floor deals so much that after a while I actually started believing in them myself.

The truth is that the hottest deal in the universe is not going to make any difference to you if you don’t know how to achieve MLM success, if you don’t have a step by step process to get that new business ramped up and off the ground.

You need a 7 Figure Business Plan.


MLM Success – The 7 Figure Business Plan

Now if you take a look around the industry I think you will start to see the truth of this. Look especially at the leaders in the industry, you know,  the ones you love but hate at the same time.

They are on one hand an inspiration to you that it can be done, but at the same time let’s face it, we’re jealous of their MLM success and of those gaudy $83,000/ monthly checks they get.

How the heck can they do it over and over again?

They join one company and …boom, almost overnight they are a success.

They leave that company and join another and boom … lightning strikes twice!

How do they do it?

Is There Really A Business Model For MLM Success?

Look closely, and you will see that as the famed success coach Tony Robbins says, “Success Leaves Clues”.

If we examine what top earners do,  it soon becomes evident to us that they have a plan, a template actually, on exactly what they need to do to achieve MLM success in any network marketing business.

So it’s not a hit or miss deal, it’s an actual business plan that they take out, dust off, and implement time and time again.

The company, the timing, the product, all of that is in reality secondary in importance to the real success factor.

They have a 7 Figure Business Plan that they know like the back of their hand.

Now compare what you do?  Hummm….. probably embarrassing isn’t it!

Most people don’t really have a clue on how to develop a successful business plan, they just stare in awe at the photocopied check for $96,000 from the upline, take out their credit card without a clue of how they are going to do it, and there they go again.

Another spin of the wheel of fortune!

They run out filled with the energy and enthusiasm of someone that’s just been introduced to energy drinks, and frantically try to beat their friends and neighbors into submission.

After all, it is for their own good.  You have seen the light!

Tired of standing in line to spin the wheel? 

Maybe its time to change the channel.

Let me repeat myself:

The company, the timing, the product, all of that is in reality, secondary in importance…


Wait you say, that’ nuts! What do you mean the product’s not important, the company doesn’t matter?  That’s not what my upline told me!

Sorry, I promise only to tell you the truth of MLM success, not that you are going to be happy with it.

There are of course variations in growth factors based on product type (Nutritional, Technology, Personal Care, Telecom), company age (early stage vs. industry giant), and business model (Standard MLM vs. Top Tier MLM), but hey we are talking about MLM success here which in most people’s book means putting $10,000 a month consistently into your bank account.

You can’t win the game if you never get to first base.

A successful business plan is the only thing that will get there.

Look closely for a moment at what the top earners do.

The Pattern of MLM Success

Case in point, let’s take a look at Eddie

I have known Eddie Freeman for years and he is in fact a true million dollar earner. So what is it he does that makes him so different? What is his 7 Figure Business Plan?

It’s pretty simple really, Eddie has spent years in the MLM industry cultivating relationships, and building a list.

Every time he goes to a company event, he networks and picks up business cards. Every time he does an opportunity meeting or training or attends any gathering of distributors he shakes hands and picks up business cards.

He then goes home and puts them in a bundle, puts a rubber band around them and writes a note which he attaches to it giving the date and the event,  and also makes notes about key people who were part of that group.

He then maintains relationships with anyone he considers a top performer, not from the standpoint of just hammering them to join a deal, he actually maintains relationships. Kind of a professional bonding.

MLM Success – The Know Like & Trust Connection

So now these people know him, they like him, and they trust him.

Now for phase 2 of his business plan.

When he goes into a new deal, he sits down with his phone, takes out his huge box of business cards all wrapped with rubber bands and prepares for battle.

He knows that massive income comes from massive action so when he sits down to call he does marathon sessions and relentlessly hammers the phone calling everyone who already knows him and respects him about a new deal they should take a look at.

If they don’t do the deal he does not throw out the card or tell them they are brain dead, he tells them he appreciates them and respects them and wishes them good luck. Then the card goes back into the pile, the relationship will be there for the next one.

He does this for days, weeks, and months at a time. His drive and work ethic is admirable but look at how simple the plan was.

Build a list, build a relationship with that list, and when the time is right, use it.

This simple business plan is what he does to achieve MLM success with every company.

So now that you know the secret of true MLM success  you pretty much have two options.

One is to simply copy Eddie’s approach.  Top business coaches know that the easiest ways to achieve success is to simply find someone who is successful in your industry and copy everything they do, it’s an NLP approach that famed success coach Tony Robbins teaches called “Modeling”.

The Eddie Freeman approach is probably going to take you about 10 years to amass a large enough following and build a list (it took him longer than that).

The alternative is to shorten that MLM success curve down to less than a year and do it using online lead generation with an attraction marketing model.

Now you have probably seen this before and probably did not understand it. Now the Attraction Marking Model has been around as long as time itself, but the online version was pretty much popularized by Mike Dillard with his E Book “Magnetic Sponsoring”.

The premise is simple.

Build a list of like minded people all interested in Network Marketing by using the power of the internet, and then use technology and automation to develop an ongoing relationship with that list by way of e mails, autoresponders, and videos.

While you are developing this list you can skim the prospects who are open to looking for opportunity right now and will welcome what you have to say, and everyone else goes into your long term MLM success vault, “The List”.

For those who have become a student of this approach, I have seem then develop lists of anywhere from several thousand to as many as 20,000 prospects within a year or less.

Hummm… what do you think you could achieve with a list of 20,000 prospects who were all interested in network marketing and who you had a relationship with?  

Scary  huh?

In my book this is the most successful approach in today’s market for the average person to achieve MLM success.

There are several good out of the box systems out there such as  My Lead System Pro,  that you can use to do this and they will teach you how to market. Once you understand marketing and how to generate online traffic at whatever level you wish then you will never be at a loss for leads again.

Once you have mastered this, you will start to understand that you and you alone are actually in control of your own MLM success, and suddenly the tyranny of the Deal will no longer have the power over you.

With marketing skills you will have the ability to build whatever business or deal you wish.

Now is there a learning curve associated with these systems? Of course, but with patience anyone can master it.

Now I know that most people in Network Marketing are always looking for the quick fix, the rapid MLM success, the instant gratification.

Sorry, haven’t found that secret yet.

As a mentor of mine Richard Kall used to say,

“If I could distill everything I know about this business down into a pill and you took it, you would be so excited you wouldn’t sleep for a month”.

That’s how I feel about what I have learned in the world of online MLM marketing.

What has always excited me, is when I see a business plan for MLM Success that actually works, when I can see a clear path to the money.

Take the Pill.

mlm success

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3 Responses to “MLM Success – The Tyranny Of The Deal”

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  1. An excellent article for everyone in the MLM, Network Marketing industry! There is no get rich quick deal out there, but a game plan like what Marc has told us about can put many on the map and into success in this industry!

  2. Someone emailed this to me yesterday and asked my opinion. This is a well written, spot on and factually accurate article about a subject too often ignored – Illusions that lead to Delusion. Any successful network marketing system has at it’s core some sort of “Massive Action Drill” built into a pattern of consistent revenue producing activities. The faster one migrates “Strangers” into ones Casual Acquaintence sphere of influence, the more productive one will be. Activity drives Productivity and Producivity drives Liquidity (the check). Thank you for writing this. It’s all about developing and working “The Perpetual List”… ~PC

  3. Mike Bills says:

    Thanks Marc for a great article. I think its important to understand having a game plan and also building relationships. You have to establish an element of trust and integrity with people before they are going to want to get into business with you. It works both ways, in order for someone to join you they need a relationship with you and a trust account and in order for you to lead and work with someone you need to have a relationship with them and trust them as well.

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